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  • Social Media: Friend or Enemy?

    One only has to watch the daily tweets of Donald Trump to witness the power that social media holds on a global scale. Love it or hate it, social media channels like TikTok, Facebook, LinkedIn, Twitter, Instagram and Pinterest keep people occupied, distracted, entertained, informed, touched, and even motivated to enact change. If you own…

  • Why Your Logo Should Evolve

    When Ideas In Bloom blossomed onto the design scene in 2009, we launched a brand that hearkened back to the Flower Child era, where creativity and flow were encouraged. We chose Pharmacy as our primary font, and had a funky orange gerbera daisy, which we consciously chose for beauty and growth. It was groovy, man.…

  • 6 Reasons Why Email Marketing Is Important For Your Internet Marketing

    Estimated Reading Time: 6 minutes (grab a coffee) “More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about…

  • 5 Tips to Creating Content for Your Blog

    Estimated Reading Time: 2.5 minutes (no sweat) Creating quality content for your blog can be an overwhelming task, especially if you’re not an experienced writer. You will find that the more you write, the easier the exercise becomes. This is the system Glen Gilmore (Twitter @unilyzer) uses to write articles for the Unilyzer blog. TIP…

  • 10 Common Mistakes in Logo Design

    Estimated Reading Time: 7.5 minutes (grab a coffee) With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design…

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